RLHC is a hotel franchise company with over 5.6M users to the site per year. As Product Manager, I am responsible for creating impactful customer experiences and managing product development initiatives that drive growth. I lead a cross-functional product team of designers, engineers, and stakeholders, to solve problems to improve our product and business. In an effort to create a new version of the website I am currently working on a complete usability study and competitive analysis. This process will also include user flows, low and high-fidelity wireframes, user stories, and prototypes.